Is taking sugar out of food as difficult as industry says it is?

Ditching the sprinkles is not enough

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The collection of companies known as “big food” don’t typically engender a great deal of sympathy. So their recent rumblings about the difficulty of meeting sugar reduction targets in the UK’s Childhood Obesity Plan are likely to have been dismissed by most readers.

But there is more than a crumb of truth to those rumblings.

The plan’s goal is to reduce sugar by 20 per cent in nine food categories thought to contribute most to childhood sugar intake, including cereals, sweets, spreads and yoghurts. It might sound superficially simple to achieve

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